3 Ways Brands should use Snapchat

Can a brand benefit from being on
Snapchat, the popular app that allows
users to send instant, temporary photos and videos to friends?
An infographic from Marketo says yes,especially if your brand's audience is between the ages of 13 and 25-Snapchat's primary user base.
Pew Research estimates Snapchat has
26 million active users in the United
States. Those users send approximately
400 million snaps (pictures taken and
sent via Snapchat) a day.
So, how can brands incorporate
Snapchat into their marketing
strategies? Here are three ways:
1. Send secret announcements.
Taco Bell sent followers a snap of its
Beefy Crunch Burrito to announce the
menu item's re-release.
2. Offer sneak peeks.
Acura gave its first 100 followers a
sneak peek of a new vehicle via a
Snapchat video. Acura later posted the
video to Instagram.
3. Use brand advocates.
Wet Seal gave its Snapchat account to a
16-year-old blogger for two days. The
blogger sent Wet Seal's followers photos
of herself wearing Wet Seal clothing
items. Wet Seal earned 9,000 new
followers during that time.
Take a look at the infographic below for more tips on how to use Snapchat:

posted from Bloggeroid