Traditional madia still the most trust worthy

You know those ads for that thing you
Googled a while back that keep following
you throughout the internet?
If lack trust in those, you’re not alone.
Traditional forms of paid media are
more trusted than online ads, according
to a recent Nielsen survey.
From Mashable :
More than half of respondents say
they trust traditional advertising
platforms such as newspaper,
magazine, TV, radio and billboard.
However, all new media platforms
mentioned in the survey, including
search, online video, social media,
mobile display and online banners,
received a less than 50% trust
rating.
Newspaper ads are the most trusted,
followed by magazine, TV, radio and
billboards.
[RELATED: Prove the ROI of your
digital efforts after hearing
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March.
]
Statista has put together a graphic
showing the levels of trust across media: