Twitter is full of useful information,
but staying on top of your key people,
search terms, or hashtags can seem
like a full-time job.
In the past few years, several sites
have emerged that make tweeting,
tracking, and reporting as easy as the
click of a button. Here are five of my
favorites:
Click to Tweet: This is a handy tool for
providing the media with turnkey
Twitter content and also encouraging
them to Tweet the story quickly and
with your preferred messaging. Simply
go to the site, compose the tweet,
and then embed the link in the release
or pitch.
Mobile Alerts: Twitter mobile alerts
are by far the best service Twitter
offers its users. Basically, you can set
up mobile alerts for any person or
brand you follow.
When they tweet, it automatically
sends a text to your phone so you see
it immediately—very important for
select media members you need to
monitor and any clients who tweet
regularly.
It’s really easy to set up—just go
onto the Twitter feed for the person/
brand you’re following, click on the
little icon of the person’s head and
the last option in the dropdown menu
is “turn on mobile notifications.” Once
you set up the first one with your
phone number and the times you want
to get the texts, the rest are just a
click of a button.
Twilert: Twilert is super helpful and is
basically like Google Alerts for
Twitter. You can set up any search
term, and you’ll get a daily email with
all Tweets containing that search
term.
I recommend setting up a Twilert for
all your clients and any other
important search terms such as
“Jackson Hole” or “wedding in
Thailand.” Really, anything you want
or need to monitor.
Tweet Reach: I love this easy
reporting system for tweets. You can
choose a hashtag or link that you
want to track and quickly pull a Tweet
Reach report to measure the number
of tweets, their reach, and other cool
quantifiers.
It even includes pretty pie charts
(swoon). Tweet Reach offers the
report in an attractive PDF ready to
send to your team or clients or to
include in reports.
[RELATED: Ragan's new
distance-learning site houses
the most comprehensive video
training library for corporate
communicators.
]
Tchat: If you’ve ever participated in a
Twitter chat—either as a guest
contributor or a “listener”—you know
how annoying it can be to continually
refresh Twitter with the dedicated
hashtag and remember to include the
dedicated hashtag in each of your
tweets.
Enter Tchat. This handy site allows you
to input the hashtag and then easily
follow the chat on the site. Any time
you want to chime in, simply compose
your tweet and the hashtag
autopopulates. Brilliant.
Amy Ogden is the director of
marketing and development at J Public
Relations. A version of this story
originally appeared on the agency's
blog.(pr daily)Enjoy tweeting!
but staying on top of your key people,
search terms, or hashtags can seem
like a full-time job.
In the past few years, several sites
have emerged that make tweeting,
tracking, and reporting as easy as the
click of a button. Here are five of my
favorites:
Click to Tweet: This is a handy tool for
providing the media with turnkey
Twitter content and also encouraging
them to Tweet the story quickly and
with your preferred messaging. Simply
go to the site, compose the tweet,
and then embed the link in the release
or pitch.
Mobile Alerts: Twitter mobile alerts
are by far the best service Twitter
offers its users. Basically, you can set
up mobile alerts for any person or
brand you follow.
When they tweet, it automatically
sends a text to your phone so you see
it immediately—very important for
select media members you need to
monitor and any clients who tweet
regularly.
It’s really easy to set up—just go
onto the Twitter feed for the person/
brand you’re following, click on the
little icon of the person’s head and
the last option in the dropdown menu
is “turn on mobile notifications.” Once
you set up the first one with your
phone number and the times you want
to get the texts, the rest are just a
click of a button.
Twilert: Twilert is super helpful and is
basically like Google Alerts for
Twitter. You can set up any search
term, and you’ll get a daily email with
all Tweets containing that search
term.
I recommend setting up a Twilert for
all your clients and any other
important search terms such as
“Jackson Hole” or “wedding in
Thailand.” Really, anything you want
or need to monitor.
Tweet Reach: I love this easy
reporting system for tweets. You can
choose a hashtag or link that you
want to track and quickly pull a Tweet
Reach report to measure the number
of tweets, their reach, and other cool
quantifiers.
It even includes pretty pie charts
(swoon). Tweet Reach offers the
report in an attractive PDF ready to
send to your team or clients or to
include in reports.
[RELATED: Ragan's new
distance-learning site houses
the most comprehensive video
training library for corporate
communicators.
]
Tchat: If you’ve ever participated in a
Twitter chat—either as a guest
contributor or a “listener”—you know
how annoying it can be to continually
refresh Twitter with the dedicated
hashtag and remember to include the
dedicated hashtag in each of your
tweets.
Enter Tchat. This handy site allows you
to input the hashtag and then easily
follow the chat on the site. Any time
you want to chime in, simply compose
your tweet and the hashtag
autopopulates. Brilliant.
Amy Ogden is the director of
marketing and development at J Public
Relations. A version of this story
originally appeared on the agency's
blog.(pr daily)Enjoy tweeting!
posted from Bloggeroid
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