Weekly manner (cont)

Of all the things you wear.Your expression is the most important.Readers--:If a man be gracious and courteous to strangers,it shows that he is a citizen of the WORLD we live in because he wanted to be and will surely see the fruit...Show love.save lives.Give.we all do this for future.remember you have played your part.Have a lovely week.BE PREPARED FOR DECEMBER.sow a seed!!!

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An Indian Advertisement

If you’ve been to an Indian wedding,
you’re probably aware of the amount
of gorgeous jewelry that’s worn by
the bride. One of the makers of that
jewelry—Tanishq—is facing backlash
for a commercial some Americans
might find completely innocuous.
Take a look at the ad in question:
See anything controversial? There are
two aspects of it that have Indians
buzzing. The top YouTube comment
—“wow! Finally, normal skin tone!”—
should give you a clue about the first.
Adweek reports that “agency Lowe
Lintas chose a lovely model whose skin
tone is apparently ‘duskier’ than that
of most advertising brides.”
The second aspect is a bit more
complicated. The ad depicts a bride who
is clearly getting married for the
second time. Widowed and divorced
women are generally not looked upon
favorably. By casting this woman, who
is getting married for the second
time, in a very positive light, Lowe
Lintas has challenged India’s status
quo. It’s huge for a country that
isn’t used to having its status quo
challenged.
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Lowe Lintas India’s national creative
director, Arun Iyer, had this to say to
Livemint about the commercial:
“This is the thinking that most
progressive people have. They
may not be going through the
same thing in their life, but the
ad makes a bold, progressive,
statement and people like to be
associated with brands that
make such statements.”
He added that the agency was
conscious of the way the ad was
shot to ensure that it did not
come across too strongly. From
the casting of the actors “it had
to look like a marriage of equals,
not something that was done out
of pity,” to the execution of the
ad, to ensure that it looked like
a small, cozy wedding. “We didn’t
want it to look like we were
trying to make a point,” said
Iyer.Are Brands responsible to challenge the social norms?

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5 Handy twitter tools

Twitter is full of useful information,
but staying on top of your key people,
search terms, or hashtags can seem
like a full-time job.
In the past few years, several sites
have emerged that make tweeting,
tracking, and reporting as easy as the
click of a button. Here are five of my
favorites:
Click to Tweet: This is a handy tool for
providing the media with turnkey
Twitter content and also encouraging
them to Tweet the story quickly and
with your preferred messaging. Simply
go to the site, compose the tweet,
and then embed the link in the release
or pitch.
Mobile Alerts: Twitter mobile alerts
are by far the best service Twitter
offers its users. Basically, you can set
up mobile alerts for any person or
brand you follow.
When they tweet, it automatically
sends a text to your phone so you see
it immediately—very important for
select media members you need to
monitor and any clients who tweet
regularly.
It’s really easy to set up—just go
onto the Twitter feed for the person/
brand you’re following, click on the
little icon of the person’s head and
the last option in the dropdown menu
is “turn on mobile notifications.” Once
you set up the first one with your
phone number and the times you want
to get the texts, the rest are just a
click of a button.
Twilert: Twilert is super helpful and is
basically like Google Alerts for
Twitter. You can set up any search
term, and you’ll get a daily email with
all Tweets containing that search
term.
I recommend setting up a Twilert for
all your clients and any other
important search terms such as
“Jackson Hole” or “wedding in
Thailand.” Really, anything you want
or need to monitor.
Tweet Reach: I love this easy
reporting system for tweets. You can
choose a hashtag or link that you
want to track and quickly pull a Tweet
Reach report to measure the number
of tweets, their reach, and other cool
quantifiers.
It even includes pretty pie charts
(swoon). Tweet Reach offers the
report in an attractive PDF ready to
send to your team or clients or to
include in reports.
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Tchat: If you’ve ever participated in a
Twitter chat—either as a guest
contributor or a “listener”—you know
how annoying it can be to continually
refresh Twitter with the dedicated
hashtag and remember to include the
dedicated hashtag in each of your
tweets.
Enter Tchat. This handy site allows you
to input the hashtag and then easily
follow the chat on the site. Any time
you want to chime in, simply compose
your tweet and the hashtag
autopopulates. Brilliant.
Amy Ogden is the director of
marketing and development at J Public
Relations. A version of this story
originally appeared on the agency's
blog.(pr daily)Enjoy tweeting!

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Dear fams, Be a stone puller(edited post)

Monthly snag for y'all -There must be a change in your
attitude this week....every change in
human attitude must come through
internal understanding and
acceptance.Man is the only known
creature who can reshape and remoldb
himself by altering his attitude.always
do more than is required from you,I
charge you to take charge because it
is a must and normal for you to rise up
and face challenges....Have a realieved month my fams....

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