Dear PR people : please take this quiz
before you send out another press
release or email pitch. Be sure you
know the answers to each of the 26
questions. (The correct answers are
below:)
1. Has the print, online or broadcast
reporter you are pitching ever covered
this topic?
2. Would this pitch or release elicit a
response from people who read it?
(Other than, “Oh crap, another press
release from hell!”)
3. Is this pitch or release bullshit?
4. Would anyone pass along a story on
this topic to a friend or colleague?
5. Have you Googled the reporters and
bloggers on your list so you know if
they’ve already covered your client’s
competitor?
6. Have you read your client or
competitors’ press releases?
7. Have you checked to see if any
blogs specialize in covering this topic?
Do you know the angle they take?
8. Can you make the copy shorter?
9. Should you pitch a blogger in the
comments on their blog?
10. Can you find the reporter or
blogger’s email if you take the time
to look?
11. Do you know how the blogger
prefers to be pitched?
12. Do you know the name of the
blogger’s dog so you can personalize
your pitch?
13. Have you read the current posts
on the blogger’s blog and can you
discuss them so you can personalize
your pitch?
14. Do you follow the blogger on
Twitter and know what he or she likes
to talk about so you can personalize
your pitch?
15. Do you know if the blogger is male
or female?
16. Should you pitch bloggers on
Twitter?
17. Should you tell your client to check
into advertising on the publication if
you’re really asking for a sales pitch
instead of a story?
18. Should you tell the reporter or
blogger that you know they will want
to cover this story?
19. Should you tell the reporter or
blogger that they should “support your
client’s brand?” (also see question 17)
20. Should you send a follow up email
saying “I just want to follow up on the
pitch I sent you last week,” and not
include the pitch in the email,
assuming that your email was the most
important one the reporter or blogger
read last week and that he/she
remembers every word?
21. Should you send weekly emails with
“content for your blog” without
checking to see if the blogger ever
uses guest posts?
22. Should you pretend you’re not a
publicist?
23. Should you have a phone number in
your pitch in case the blogger or
reporter actually wants to speak to
you?
24. Should you send bloggers
infographics containing huge ads for
your company?
25. Should you send links to content
that the blogger has to register to
view?
26. Should you read The Cluetrain
Manifesto before you send out
another pitch or write another press
release?
Answers: 1.Yes; 2.Yes; 3.No;
4.Yes; 5.Yes; 6.Yes; 7.Yes
8.Yes; 9.No; 10.Yes; 11.Yes;
12.Yes; 13.Yes; 14. Yes; 15.No;
16.No; 17.Yes; 18.No; 19.No;
20.No; 21.No; 22.No; 23.Yes;
24.No; 25.No; 26.Yes. dear-pr-people-please-take-this-quiz-before-you-send-out-another-press-release-or-email-pitch-...
before you send out another press
release or email pitch. Be sure you
know the answers to each of the 26
questions. (The correct answers are
below:)
1. Has the print, online or broadcast
reporter you are pitching ever covered
this topic?
2. Would this pitch or release elicit a
response from people who read it?
(Other than, “Oh crap, another press
release from hell!”)
3. Is this pitch or release bullshit?
4. Would anyone pass along a story on
this topic to a friend or colleague?
5. Have you Googled the reporters and
bloggers on your list so you know if
they’ve already covered your client’s
competitor?
6. Have you read your client or
competitors’ press releases?
7. Have you checked to see if any
blogs specialize in covering this topic?
Do you know the angle they take?
8. Can you make the copy shorter?
9. Should you pitch a blogger in the
comments on their blog?
10. Can you find the reporter or
blogger’s email if you take the time
to look?
11. Do you know how the blogger
prefers to be pitched?
12. Do you know the name of the
blogger’s dog so you can personalize
your pitch?
13. Have you read the current posts
on the blogger’s blog and can you
discuss them so you can personalize
your pitch?
14. Do you follow the blogger on
Twitter and know what he or she likes
to talk about so you can personalize
your pitch?
15. Do you know if the blogger is male
or female?
16. Should you pitch bloggers on
Twitter?
17. Should you tell your client to check
into advertising on the publication if
you’re really asking for a sales pitch
instead of a story?
18. Should you tell the reporter or
blogger that you know they will want
to cover this story?
19. Should you tell the reporter or
blogger that they should “support your
client’s brand?” (also see question 17)
20. Should you send a follow up email
saying “I just want to follow up on the
pitch I sent you last week,” and not
include the pitch in the email,
assuming that your email was the most
important one the reporter or blogger
read last week and that he/she
remembers every word?
21. Should you send weekly emails with
“content for your blog” without
checking to see if the blogger ever
uses guest posts?
22. Should you pretend you’re not a
publicist?
23. Should you have a phone number in
your pitch in case the blogger or
reporter actually wants to speak to
you?
24. Should you send bloggers
infographics containing huge ads for
your company?
25. Should you send links to content
that the blogger has to register to
view?
26. Should you read The Cluetrain
Manifesto before you send out
another pitch or write another press
release?
Answers: 1.Yes; 2.Yes; 3.No;
4.Yes; 5.Yes; 6.Yes; 7.Yes
8.Yes; 9.No; 10.Yes; 11.Yes;
12.Yes; 13.Yes; 14. Yes; 15.No;
16.No; 17.Yes; 18.No; 19.No;
20.No; 21.No; 22.No; 23.Yes;
24.No; 25.No; 26.Yes. dear-pr-people-please-take-this-quiz-before-you-send-out-another-press-release-or-email-pitch-...
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