Before Coca-Cola Journey. Before HSBC's Business without Borders. Before Adobe's CMO.com...Ragan Communications was already doing content marketing—also known as brand journalism.Find out why this is the hottest new trend in communications and marketing as organizations discover they can bypass the old-media gatekeepers and tell their own stories.In this one-day Content Marketing Boot Camp, PR Daily and Ragan.com publisher and CEO Mark Ragan will show you how to develop a content strategy that turns prospects into buyers and converts readers into evangelists for your organization.Sept. 16 in Charleston, SCSept. 25 in Washington, DCOct. 29 in Atlanta, GANov. 4 in Chicago, ILA former award-winning national reporter, Mark will share the content strategy that resulted in a 20-fold increase in traffic for the two main Ragan sites, from 40,000 visitors in North America to 800,000 worldwide.He'll demonstrate how this content strategy increased sales around the world. And he offers a model for measuring the ROI of content creation and management.Learn how to:Create content that people share—over and over againBecome the top destination for potential customers—and do it on a tiny budgetIntegrate social media and content to boost your website trafficGenerate sales leads by writing must-read whitec papersBuild a subscription list of customers, the media and key influencers and keep them coming back for moreCreate a rich editorial strategy with limited staffMark's sessions sell out quickly. Don't miss outand—fall behind!
posted from Bloggeroid
No comments:
Post a Comment