Friday, April 11, 2014

Google Glass in the Fc Barcelona vs Fc Beskona Match

FC Barcelona v Laboral Kutxa will be the
first game in Euroleague history in
which the players will use Google Glass
to let fans see the action through their
own eyes. Barça’s Marcelinho Huertas
will be wearing the item from the
moment he enters the pavilion, showing
viewers everything he sees when
warming up and preparing for a big
match like this. During the game, a
member of the FCB staff will don the
glasses to show us what it all looks like
from the bench. Nocioni will be doing
likewise for the opposition.
As well as the two players, one of the
three match officials will also be
wearing the glasses so fans can see
what the game looks like through his
eyes. Once the game is over, the
Euroleague will be producing a video
using the recorded images and if the
project is a success, will be using the
system for the Final Four in Milan (May
16-18).
New challenges
“New technologies are providing new
opportunities and new ways of
communicating with the spectators” say
the Euroleague organisers, who have
been working on the project with La
Salle Ramon Llull University, Barcelona.
Google Glass is not only used for
recording videos. It also operates as a
hands-free mobile device with voice-
activated Internet use.

posted from Bloggeroid

Twitter users have much to say about the re-design

Your Twitter profile page is about to
look a lot like Facebook , and chances
are, you have a pretty strong opinion
about it.
Nearly two months after the company
quietly tested a new layout among a
small group of users, news first reported
by Mashable, Twitter is officially rolling
out a new design starting on Tuesday.
Social media users are notoriously
adverse to change, with the slightest
update often awakening the most
critical of members, so it's not
surprising the news brought a bevy of
negative reactions, mostly with users
calling it out as too similar to Facebook.
SEE ALSO: 14 Facebook Tools You Didn't
Know Existed
Among the major changes is that the
user's main picture and bio are now
scaled to the left, and there is
significantly more real estate dedicated
to the header photo. The revamped
timeline makes tweets look larger and
there is greater focus on photos.
Although the original test had "tiles" or
"cards" that moved away from a
vertical timeline, this design reinstates
what we're used to seeing.
In addition, tweets with more
engagement appear larger in user
timelines, and you can filter based on
photos/videos, replies and so on. It's also
possible to "pin" tweets to the top of
your profile page, calling out specific
content you want followers to notice.
Here's a look at the general (and mixed)
reaction bubbling up on, of course,
Twitter:
So, TODAY just exclusively
previewed a twitter redesign. It
looks like facebook. Brace
yourselves for the "old twitter
was better" tweets...
— Eric (@MrEAnders) April 8, 2014
yikes! my head is HUGE in the new
twitter redesign that looks an
awful lot like facebook
— Jed Bramwell (@jedbramwell)
April 8, 2014
Terrible move, beauty of Twitter is
it's not Facebook RT @mashable
Starting today, Twitter is rolling
out new Facebook-like profile
redesign
— John Feeley (@hawks586) April
8, 2014
I love twitter for it's simplicity, to
redesign similar to Facebook will be
a mistake, IMHO.
— Jeff Morgan (@
walespressphoto) April 8, 2014
Never met a redesign I didn't love
to hate MT @mashable Twitter
rolls out new FB-like profile
http://t.co/c2GwNtfo8g
pic.twitter.com/acmVxEnxBg
— Megan Cassella (@mmcassella)
April 8, 2014
Most people will probably hate this,
but I think its an improvement:
http://t.co/Zd7LtRnFbZ
— Mark Ng (@clapfootmark) April
8, 2014
Twitter Rolls Out Its Facebook-
Like Profile Redesign :/ I hate the
New Look.. :/
— Pankaj (@iempk) April 8, 2014
I am clearly in the minority but I
love the new Twitter profile
redesign. It looks fresh and clean.
— S2 (@stuhunter) April 8, 2014
So much outrage this morning on
Twitter about out the (FB-
similar) profile redesign. When is
the last time you actually viewed a
profile?
— Matt Galligan (@mg) April 8,
2014
I actually do not hate the @
twitter redesign. http://t.co/
ABaD0ZZiij
— R Y A N (@mayanrelic) April 8,
2014
All Twitter users will get the redesign in
the "coming weeks." Take our poll below
and let us know your thoughts on
redesign in the comments.
Have something to add to this story?
Share it in the comments.

posted from Bloggeroid

15 Free online Images

The ancient saying that a picture is
worth 1,000 words comes as no surprise
to content marketers. Images arouse
emotions, set the tone for your writing,
help you tell a better story, and aid
your readers in "seeing" what you're
trying to convey in words.
You can buy images; it's easy. However,
it can get expensive pretty quickly,
especially if you're committed to
delivering high-quality visual content.
If your budget is tight, you'll be thrilled
to learn that there are places to find
images online for free.
Are you wondering where and how to
find free images for your blog? Just use
the websites below to begin discovering
and downloading cost-free content in
seconds.
Let's get started:
1. Google Advanced Search
Even some of the sharpest content
marketers have no idea that Google
Advanced Search exists. You'll be asked
to specify "usage rights." Here's a quick
guide to what you need to know on this
front:
free to use or share
These images are for using and sharing
on non-commercial websites, like
personal blogs.
free to use or share, even
commercially
These images can be used or shared on
all websites—including commercial ones.
free to use, share, or modify
These images can be freely used, shared
or modified for non-commercial
websites, in ways specified in the license.
free to use, share, or modify, even
commercially
These images are free for use, sharing,
or modification—even commercially, in
ways specified in the license.
2. Creative Commons Search
The official Creative Commons website
lets users search websites for free-to-
use images from a variety of sources,
including Google Images, Flickr, and the
Wikimedia Commons. Obviously, it's
become one of the top places to search
for free images.
Aside from just image search, you can
use it to access Creative Commons music,
media, and video files.
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content war! Register for Ragan's
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Conference in Chicago, IL
.]
3. Yahoo Image Search
Yahoo Image Search recently introduced
a functionality similar to Google, which
makes it easy to find Creative Commons
content
. To find CC images, just perform a
search on Yahoo Image Search, and then
pull up the menu on the left side of the
screen.
If it's collapsed, just hit the arrow
button to expand the menu. Once you're
there, click Show Filters and select
Labeled for Reuse.
4. Stock.Xchng
Stock.Xchng is powered by some of the
world's most talented photographers.
Its library is over 400,000 images strong
and growing daily. Users upload their
photos and can specify how they intend
to use the content.
As a result, it's crucial to check the
Usage Options carefully, to ensure
you're allowed to put the content on a
commercial website.
5. Wikimedia Commons
Although you can also find Wikimedia
Commons' images through Google or
Creative Commons search, it's an
outstanding resource for a number of
reasons. Because it pulls directly from
images and maps on Wikipedia, it's a
powerful way to find photos when your
specifications are tight.
In addition to images of landmarks and
places, there are plenty of public domain
images, videos, and audio files.
6. CompFight
CompFight is a super-fast, easy-to-use
alternative to Flickr Search. Be sure to
narrow your search results by either
Creative Commons or Commercial-Use
search results, as the default settings
may return options that aren't free for
business use.
7. Flickr
Is it any surprise that Flickr is a top
resource for image-sourcing? It's
beloved as a go-to by many top
bloggers.
Though it's one of the world's largest
image repositories, it's crucial to know
and understand that the site enables
the photographer to specify how they
want the image to be used.
When you search for options, be sure to
specify creative commons before you
download the content.
8. The Open Clip Art Library
The Open Clip Art library is the largest
Webresource for free, small cartoonish
images, religious icons, and calligraphy
letters. It's the perfect place to find
website icons, or small images to add a
minimalistic bent to your blog posts.
Virtually all search results will be
licensed for free use (and if they
aren't, it's going to be clearly
specified). It might not be the best
option if you're in a pinch, because its
built-in search engine doesn't always
return the right results for highly
specific queries.
9. Creativity 103
This isn't the largest library of free
images online, but it's certainly one of
the prettiest. Its collection is focused on
fine art photography, which most often
includes abstract or otherwise artistic
images of nature and buildings.
With around 2,500 options, you might not
find exactly what you're looking for,
but you'll certainly find something to
pique your interest. Because few of the
pictures include humans, it's a perfect
resource if you're planning to modify
the pictures with special effects or a
text overlay.
For resources to enhance your free
digital photos, check out 14 Tools to
Create Images for Your Blog Posts in 10
Minutes or Less.
10. Animal Photos
This website may not offer pictures of
humans, landscapes, or technology, but
it does one thing extraordinarily well-
outstanding pictures of creatures of all
kinds.
In addition to dogs and cats, you'll find
more obscure marine and land animals.
The site's library is broken down into
categories, making your searching much
easier.
11. Morgue File
Most of the options on Morgue File are
free to be "remixed," meaning once you
download it, your implementation
decisions are entirely yours.
You can add text, sparkly effects,
Photoshop in headshots of your team, or
any other idea you might come up with.
Unless you intend to sell the finished
product, the sky is the limit when it
comes to Morgue File's photos.
12. Every Stock Photo
Do you hate searching through awkward
or low-quality stock images before
finding just the right photo to use on
your website? Every Stock Photo is
more than just a search engine for free
photos; it's got a focus on high quality.
Users are able to both rate and tag the
comment, enabling you to retrieve only
the best and most-relevant options
when you search. Because it pulls from
multiple websites, citation requirements
can vary. Be sure to read the
specifications on each photo carefully.
13. FreeDigitalPhotos.net
This is an extensive library of royalty-
free images for commercial or personal
use. Small versions of quality stock
photos are free, with high-resolution
versions available for purchase at
affordable rates.
The library contains thousands of
options, many of which are every bit as
useful as images you'd purchase through
Getty or other paid sources.
14. Photo Pin
Another search engine that integrates
directly with Flickr, Photo Pin is
incredibly fast and easy to use. It can
even handle long or specific queries
extraordinarily well.
Best of all, it provides you with simple
HTML code for image attributions that
can be pasted directly into WordPress or
another CMS.
15. Stock Photos for Free
This is another free stock photo website,
with over 100,000 options. It's amazingly
easy to use, and the photos are
effectively tagged to make your
searching efforts simpler.
Although it's easy to start downloading
high-quality shots for your blog, keep in
mind that you're required to create an
account before saving any of their
content.
Now, here is how to give credit properly:
How to attribute the correct way
When attributing the image, you want
to cite the author with the link going
back to the work. The very basic way is
to just write: "image source" and link it
directly to the image. If you want more
details on best practices for citing
images, here is a good post that gives
examples of the best ways to do it.
Keep in mind; many sources for
royalty-free images have their own
specifications on how to properly cite
images. It's crucial to completely read
and understand a site's policies before
taking their photos for commercial use.
Helen Nesterenko is CEO and founder of
Writtent.com . A version of this article
first appeared on Business2Community .

posted from Bloggeroid

Monday, April 7, 2014

Poll:People trust IRS than FACEBOOK

Who do you trust with your personal
information?
If you’re anything like me, your answer
doesn’t include anything resembling a
social media website or government
entity.
We’re not alone in our distrust. A recent
survey from Reason.com asked “Which
of the following do you trust the most
with your personal information?”
The answer:
• The Internal Revenue Service or
IRS: 35 percent
• The National Security Agency or
NSA: 18 percent
• Google: 10 percent
• Facebook: 5 percent
• None: 28 percent
• Don’t Know: 3 percent
• Refused: 1 percent
That’s right—people trust the IRS more
than the NSA or, somewhat shockingly,
Facebook and Google when it comes to
their personal information.
Asked who they think is most likely to
violate their privacy, respondents
answered overwhelmingly NSA, with 36
percent saying NSA was most likely to do so. Facebook was No. 2 on the list, at 26 percent.I’m a bit curious about the 1 percent that refused to answer. Does that mean they fear Reason.com shouldn’t be trusted with our personal information?
Whatever the case, asking anything
personal on Facebook appears to
increasingly be a no-no. Take note,
brands.

posted from Bloggeroid

Saturday, April 5, 2014

The power of PR in the AFFORDABALE CARE ACT

The Affordable Care Act is, without a
doubt, one of the most controversial
government programs enacted in recent memory.Despite a rocky (and some say disastrous) rollout, the program met its initial goal of enrolling 7 million Americans in the program by the deadline of March 31.Because each state’s government had the choice of whether to participate in several components of the plan—including marketing and promotion—there were marked differences as to how much residents heard about the
program and its sign-up deadline.
A few states, such as Kentucky and
Arkansas , were vocal about the program and spent state resources to promote it.Many opposing the law, such as Florida,went as far as prohibiting health care workers from encouraging sign-ups on state property.
Despite the controversy surrounding the ACA and its implementation (plus some
technical snafus that arose due largely
to a surge in volume on the last
enrollment day), some practical public
relations strategies and tactics during
the last two weeks of enrollment helped
boost the final numbers past the goal of
7 million enrollees.
1. Audience targeting. This strategy
makes sense because the ACA really only
affects about 20 percent of the
population. Specific audiences included
low-income Americans, young people, and
the uninsured. Targeting was necessary
to devote resources to marketing
channels that would most likely reach
those audiences.
2. Traditional PR. The Obama
administration cranked up its powerful
PR apparatus in the final weeks before
the deadline to use every opportunity to
talk about the ACA. From news releases
to the weekly radio address, the entire
administration talked about little else in
an attempt to flood the 24-hour news
cycle with information.
(3) Constitent outreach. Community
activists who deal with target audience were equipped with the knowledge they needed to help guide people through the enrollment process, and the Obama
administration hosted conference calls
to keep people informed of the latest
details.
4. Surrogacy. Many celebrities lent their
names to the campaign, including Oprah
Winfrey, Ashley Judd, and John Legend.
They participated in media interviews,
bylined op-eds in major newspapers, and
created YouTube videos.
5. Principal involvement. Obama has
made promoting the health care law a
priority, stepping outside his comfort
zone—even doing interviews in very
unconventional media such as the online
comedy show "Between Two Ferns ,"
hosted by Zach Galifianakis. This goes
back to the strategy of audience
targeting.
[RELATED: Find out how to craft
the perfect pitch at our April PR
& Media Relations event in NYC.
]
It will be a while before history decides
whether the ACA is a panacea or a
failure. For now, chalk one up for health
care reform—and the power of PR.
A version of this story first appeared
on the author's blog, Public Relations
Princess.

posted from Bloggeroid